Rainbow Comforter

Time to "get Over" the Rainbow (in Your Logo, That Is)

Ah, rainbows. They're beautiful things, stretching across the sky, like Mother Nature apologizing for wet, nasty weather. It's no wonder that so many people love them.

But, love can quickly turn to hate if you use a many-colored palette in your business brand.

Rainbows belong in the sky?far away from your small business

Rainbows are wonderful, but if you try to bring that natural beauty into your logo with tons of color, you'll be setting yourself up for unnatural disasters.

Here are just a few of the problems that await you:

Rainbows confuse the message that your color palette is trying to communicate. The job of your logo's color palette is to communicate some of the elements of your brand's personality. Colors each have a psychological meaning?for example, green for health, blue for trust and comfort, orange for speed and energy. The colors in your logo should capitalize on these meanings and help tell your prospects the story of your business. If you use a whole rainbow of colors in your logo, then any potential meaning gets lost in the confusion. Your logo will communicate more clearly if you concentrate on just a few colors?2 or 3 at most?and if you make sure to choose those colors for their psychological factors.

Rainbows lack sophistication. Many small businesses are creating their brands to make themselves look "like a real business" and to demonstrate their expertise. Considering a rainbow color palette for your logo just sabotages those goals. Why? Well, rainbow colors are often associated with children's products or fun, frivolous companies?like party supply stores. Unless you're going for an unsophisticated look in your materials as a part of your brand definition, leave the rainbows out.

Rainbows are pretty. What seems to be an argument in favor of rainbows is actually one of the biggest arguments against them. Your business brand should be much more than pretty?it should be meaningful, memorable and credible. Using a rainbow takes the focus off of communicating these desirable attributes and instead emphasizes the color palette itself. Basically, you're distracting your customer with pretty colors.

Printing becomes tricky. Even though good quality, full-color digital printing is readily available for some marketing materials, that isn't the case for everything. You can print your business cards, brochures and flyers digitally and get great results with multiple colors for very little money. But, digitally printing letterhead and envelopes usually doesn't produce good quality materials. Digital printers often use flimsy paper. As being able to choose paper colors other than dull white, fuggadaboutit.

Also, some marketing pieces just can't be printed digitally?such as promotional items, which are charged on a per-color basis. Choosing to print a wide range of colors on these materials can make them cost far too much to produce.

So, let the rainbows stay in the sky. Keep them off your company's logo, and it will be that much stronger.

About the Author

Erin Ferree is a brand identity designer who creates big visibility for small businesses. As the owner of elf design, Erin is passionate about helping her clients stand out in front of their competition and attract more clients. Her "Define Your Difference Branding Workbook" will help you with your brand definition - the most important step in the logo design process.
http://www.elf-design.com/products-define.html

Croscill Bedding Rainbow Twin Comforter Sets $179.99 "The Rainbow bedding collection by Croscill Bedding is a beautiful casual contemporary bedding ensemble, perfect for a refreshingly modern bedroom décor. A rainbow stripe stitching pattern sparsely accents solid pristine white, making for an elegantly eye-catching bedding collection. The Croscill Rainbow bedding collection's comforters and comforters sets are available in Twin and Queen sizes. Comforter set includes comforter, two pillow shams (1 with Twin Set), and a matching bedskirt. Coverlets are available in Twin and Full/Queen Sizes. Complete the Croscill Rainbow bedding collection with coordinating decorative pillows in matching designs and fabrics."

Croscill Bedding Rainbow Queen Comforter Sets $199.99 "The Rainbow bedding collection by Croscill Bedding is a beautiful casual contemporary bedding ensemble, perfect for a refreshingly modern bedroom décor. A rainbow stripe stitching pattern sparsely accents solid pristine white, making for an elegantly eye-catching bedding collection. The Croscill Rainbow bedding collection's comforters and comforters sets are available in Twin and Queen sizes. Comforter set includes comforter, two pillow shams (1 with Twin Set), and a matching bedskirt. Coverlets are available in Twin and Full/Queen Sizes. Complete the Croscill Rainbow bedding collection with coordinating decorative pillows in matching designs and fabrics."

Comforter $7.49 Comforter

Rainbow $10 Rainbow

Croscill Bedding Rainbow Twin Coverlets $129.99 "The Rainbow bedding collection by Croscill Bedding is a beautiful casual contemporary bedding ensemble, perfect for a refreshingly modern bedroom décor. A rainbow stripe stitching pattern sparsely accents solid pristine white, making for an elegantly eye-catching bedding collection. The Croscill Rainbow bedding collection's comforters and comforters sets are available in Twin and Queen sizes. Comforter set includes comforter, two pillow shams (1 with Twin Set), and a matching bedskirt. Coverlets are available in Twin and Full/Queen Sizes. Complete the Croscill Rainbow bedding collection with coordinating decorative pillows in matching designs and fabrics."

Croscill Bedding Rainbow Boudoir Pillows $39.99 "The Rainbow bedding collection by Croscill Bedding is a beautiful casual contemporary bedding ensemble, perfect for a refreshingly modern bedroom décor. A rainbow stripe stitching pattern sparsely accents solid pristine white, making for an elegantly eye-catching bedding collection. The Croscill Rainbow bedding collection's comforters and comforters sets are available in Twin and Queen sizes. Comforter set includes comforter, two pillow shams (1 with Twin Set), and a matching bedskirt. Coverlets are available in Twin and Full/Queen Sizes. Complete the Croscill Rainbow bedding collection with coordinating decorative pillows in matching designs and fabrics."

Croscill Bedding Rainbow Square Pillows $39.99 "The Rainbow bedding collection by Croscill Bedding is a beautiful casual contemporary bedding ensemble, perfect for a refreshingly modern bedroom décor. A rainbow stripe stitching pattern sparsely accents solid pristine white, making for an elegantly eye-catching bedding collection. The Croscill Rainbow bedding collection's comforters and comforters sets are available in Twin and Queen sizes. Comforter set includes comforter, two pillow shams (1 with Twin Set), and a matching bedskirt. Coverlets are available in Twin and Full/Queen Sizes. Complete the Croscill Rainbow bedding collection with coordinating decorative pillows in matching designs and fabrics."

The Comforter $59.99 Gordon Grant The Comforter - Wall Decal

The Rainbow $1.49 The Rainbow Button I'm Way Over The Rainbow

Croscill Bedding Rainbow Full/Queen Coverlets $159.99 "The Rainbow bedding collection by Croscill Bedding is a beautiful casual contemporary bedding ensemble, perfect for a refreshingly modern bedroom décor. A rainbow stripe stitching pattern sparsely accents solid pristine white, making for an elegantly eye-catching bedding collection. The Croscill Rainbow bedding collection's comforters and comforters sets are available in Twin and Queen sizes. Comforter set includes comforter, two pillow shams (1 with Twin Set), and a matching bedskirt. Coverlets are available in Twin and Full/Queen Sizes. Complete the Croscill Rainbow bedding collection with coordinating decorative pillows in matching designs and fabrics."

Funky Zebra Twin-size Comforter Set $103.92 This three piece comforter set is constructed of 100-percent polyester. The rainbow color print flows throught the comforter it giving it a warm feel to it. The fabric is created with a heat transfer technique so the colors will never fade.Category: Comforter setAge: KidsGender: GirlSet includes: Comforter, bedskirt, and a standard sham Style: StripePattern: Zebra print in rainbow colors Bedskirt drop length: 15 inchesColor options: Rainbow Materials: 100-percent polyester Care instructions: Machine washable Twin DimensionsComforter: 66 inches wide x 86 inches longBedskirt: 39 inches wide x 75 inches longSham: 20 inches wide x 26 inches longThe digital images we display have the most accurate color possible. However, due to differences in computer monitors, we cannot be responsible for variations in color between the actual product and your screen.

Funky Zebra Queen-size Comforter Set $124.71 This four piece comforter set is constructed of 100-percent polyester. The rainbow color print flows throught the comforter it giving it a warm feel to it. The fabric is created with a heat transfer technique so the colors will never fade.Category: Comforter setAge: KidsGender: GirlSet includes: Comforter, bedskirt, and two standard shams Style: StripePattern: Zebra print in rainbow colors Bedskirt drop length: 15 inchesColor options: Rainbow Materials: 100-percent polyester Care instructions: Machine washable Queen DimensionsComforter: 86 inches wide x 86 inches longBedskirt: 60 inches wide x 80 inches longSham: 20 inches wide x 26 inches longThe digital images we display have the most accurate color possible. However, due to differences in computer monitors, we cannot be responsible for variations in color between the actual product and your screen.

This entry was posted on Thursday, April 3rd, 2008 at 1:16 pm and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.